The return of the Bizzarrini marque is rich with possibility and Pegasus intends to honour the brand’s heritage while also engaging with a new generation. Tradition and technology will align to write new chapters in the ongoing Bizzarrini story.
Rezam M Alroumi is the Group CEO of Alroumi Group Holdings, a multinational conglomerate with an actively managed portfolio of global investment operations across three continents, and the Chairman of The Pegasus Group. He is the eldest son of Mohammed Y Alroumi, founder of Alroumi group and descendent of one of the region’s wealthiest merchant families whose wealth originated from Pearl trading since the 18th century. Mr Alroumi started his career in investment and equities in the Kuwait Public Institution for Social Security, where he developed a strong global management, investment and real estate acumen which led him to establish Adeem Investments, one of the biggest investment and Asset Management companies in the entire region with diversified activities covering the Middle East, Europe and North Africa, and with total Assets exceeding USD 1 Billion.
In 2007, Mr Alroumi’s passion for luxury automotive led him to the UK, and international headlines were made when he led a group of local and international investors to purchase the majority stake in Aston Martin Lagonda during what was considered a critical period in the history of the prestigious British manufacturer. During a decade of business turnaround, and with unflinching determination, Mr Alroumi saw the need to rebuild an entire new company in a way that is inspired by the brand’s history, culture and values. Continuing to lead on the brand’s true heritage, Mr Alroumi blazed the path for the iconic British manufacturer through a robust, strategic transformation that translated and repositioned the brand back to its rightful historic stature.
In an era of relentless change, Mr Alroumi has the mindset and business leadership that is imperative for the 21st century. His belief that beauty is worth creating, celebrating and preserving drives his unwavering passion to revive and ensure that the heritage of iconic brands remains relevant in today’s world, and for future generations to come.
Chairman of Bizzarrini Dr Ulrich Bez is a distinguished veteran of the global car industry. Renowned for his high-profile role as CEO of Aston Martin Lagonda Ltd, Bez was born in Bad Cannstatt, Germany. He studied aircraft engineering at Stuttgart’s Technical University, and earned his doctorate from Berlin’s Technical University. He joined Porsche as an apprentice, ultimately becoming Head of Engineering. Amongst many other significant cars, Bez oversaw the last air-cooled Porsche 911, the 993, securing the famous 911’s ongoing legacy. Whilst at BMW, he led the Advanced Engineering Department before moving on to create and lead the BMW Technik engineering division, masterminding 8 cylinder engines as well as the limited edition BMW Z1, the initial car in the successful BMW Z series. He subsequently became Vice President of Engineering at Daewoo Motors in Korea, launching four new cars in four years before joining Aston Martin Lagonda in 2000. Bez secured Aston Martin’s independence from Ford Motor Company, transforming it into a major luxury player representing the Best of British, and selling over 7,000 cars in 2007. Under his stewardship, enabled by the famous VH platform strategy, Aston Martin introduced the Vanquish, Vantage V8 and V12, DB9, Rapide, DBS and One-77 models, among others. As a passionate Nürburgring endurance racer with various class wins and podiums, Bez also brought the brand back into international motorsport at the highest level.
CEO of Pegasus, Christopher Sheppard brings a comprehensive knowledge of the luxury automotive market, from marketing and branding programmes through to future product strategy. Formerly, the CEO of Aston Martin Middle East North Africa, he has extensive familiarity with the High Luxury Sector of the market. As a Director of Aston Martin Works, Sheppard has overseen the triumphant return to low-volume, extremely high specification manufacturing, and has delivered hugely complex logistical projects across continents and cultures. Under his leadership and guidance, Pegasus acquired the Bizzarrini name with the ambition of reviving this acclaimed brand for a new generation of discerning drivers and collectors.
Janette Green is Bizzarrini’s Chief Marketing Officer. A former Global Brand Communications Director at Aston Martin Lagonda Ltd., Green is an accomplished brand and communications specialist. Green subsequently became Chief of Staff at Aston Martin Lagonda Limited, leading major strategic projects including the close association with EON Productions and the James Bond series. She previously served as Head of PR at Rolls-Royce and Bentley, then Head of Lifestyle Communications at Bentley following its acquisition by the VW Group in 1998. Her major projects included the media strategy and launch of the first Bentley of the new era, the Continental GT. Green has unrivalled networks within the upper echelons of leading global luxury brands, particularly automotive, film, watch and accessories. In addition, she has worked at executive board level for twelve years, and three years at shareholder board level. She also holds several Non-Executive Board roles.